Content
Creation.
Cinematic moments. Mood-first photography. Life as editorial.
Graphic designer turned content creator — evolving into a creative entrepreneur. BFA, California State University Long Beach. Building brands, telling stories, and launching ventures from Long Beach to everywhere else.














Cinematic moments. Mood-first photography. Life as editorial.
Startups conceived, designed, and built from first principles.
UX / Startup ↗
Teaching the branding process to entrepreneurs building real brands.
A full-day branding intensive delivered through The ES. Irving walks entrepreneurs through the complete visual identity process — from brand positioning to signature and application. No fluff. Just the real work.
Graphic designer. Content creator. Creative entrepreneur.
I'm a multidisciplinary creative who strives to operate across every lane design touches — brand identity, UI/UX, content, photography, film, entrepreneurship. Not because it's a strategy, but because it's who I am.
I earned my BFA at Cal State Long Beach. I've designed for Final Draft, built apps with co-founders, won startup pitch competitions, produced short films, and shot content across the country. The throughline is always the same: make something that actually means something.
Irvingism started as a design blog — a space to explore your own eye. It evolved into a creative identity, an archive, and a universe. The work is the philosophy.
Brands are belief systems. I build them to last — not to trend.
Work that isn't culturally aware is culturally absent. Full stop.
Knowing what to remove is the hardest skill in design.
No brief justifies dishonest work. Period.
Bringing people together through food, community, and immersive culinary moments.