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Multidisciplinary Creative · Long Beach, CA
IRVINGISM logomark
irvingism

Design.
Direction.
Culture.

Graphic designer turned content creator — evolving into a creative entrepreneur. BFA, California State University Long Beach. Building brands, telling stories, and launching ventures from Long Beach to everywhere else.

Designing systems of emotion.
Brand Identity Creative Direction Content Creation UI / UX Photography Entrepreneurship Brand Strategy Visual Storytelling
Selected Work

Brand
Archive.

2014 – Present
Visual Archive

Content
Creation.

Cinematic moments. Mood-first photography. Life as editorial.

Valentined — pink monochrome
Valentined
Still Life · Fashion
Entrepreneurial Work

Ventures.

Startups conceived, designed, and built from first principles.

Culinarian UX / Startup ↗
Culinarian
A social cooking platform where users can teach and learn to cook via real-time live feed — $5,000 Downtown Long Beach Pitchfest winner.
Pin
Pal
App / Co-Founder ↗
Pinpal
A location-based social app connecting people through shared interests nearby. Co-founded and designed from concept to product.
2020
Board
Game
Game Design ↗
2020 Board Game
An adult survivor board game where players dodge Karens, escape Covid, and collect a circle of friends to stay financially afloat — 102 social media cards inspired by real life.
Knowledge & Community

Speaking &
Education.

Teaching the branding process to entrepreneurs building real brands.

Pop Talk Branding
Pop Talk Branding × Irvingism

A full-day branding intensive delivered through The ES. Irving walks entrepreneurs through the complete visual identity process — from brand positioning to signature and application. No fluff. Just the real work.

  • 15 minThe Branding Process
  • 65 minPositioning & Brand Basics
  • 65 minMarket Landscape
  • 30 minCustomer Profiles
Irvingism

Philosophy.

Graphic designer. Content creator. Creative entrepreneur.

I'm a multidisciplinary creative who strives to operate across every lane design touches — brand identity, UI/UX, content, photography, film, entrepreneurship. Not because it's a strategy, but because it's who I am.

I earned my BFA at Cal State Long Beach. I've designed for Final Draft, built apps with co-founders, won startup pitch competitions, produced short films, and shot content across the country. The throughline is always the same: make something that actually means something.

Irvingism started as a design blog — a space to explore your own eye. It evolved into a creative identity, an archive, and a universe. The work is the philosophy.

I
Identity

Brands are belief systems. I build them to last — not to trend.

II
Culture

Work that isn't culturally aware is culturally absent. Full stop.

III
Restraint

Knowing what to remove is the hardest skill in design.

IV
Honesty

No brief justifies dishonest work. Period.

Cooking Experiences

Events.

Bringing people together through food, community, and immersive culinary moments.

Easter Edition
Eggster Sunday
An Easter-themed cooking experience where community meets cuisine. Watch the full reel on Instagram.
Watch on Instagram
Holiday Edition
The Holiday Cookie Swap
A festive cookie exchange bringing bakers and food lovers together for a night of creativity and community.
Watch on Instagram
Valentine's Edition
Valentine Exchange
A romantic culinary experience celebrating love, food, and connection. Watch the full reel on Instagram.
Watch on Instagram
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